Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery

dc.contributor.authorEkren, Banu Y.
dc.contributor.authorPerotti, Sara
dc.contributor.authorForesti, Laura
dc.contributor.authorPrataviera, Lorenzo Bruno
dc.date.accessioned2024-02-03T16:26:26Z
dc.date.available2024-02-03T16:26:26Z
dc.date.issued2024-01-30
dc.description.abstractThis paper studies e-grocery order fulfillment policies by leveraging both customer and e-grocery-based data. Through the utilization of historical purchase data, product popularity trends, and delivery patterns, allocation strategies are informed to optimize performance metrics such as fill rate, carbon emissions, and cost per order. The study aims to conduct a sensitivity analysis to identify key drivers influencing these performance metrics. The results highlight that fulfillment policies optimized with the utilization of the mentioned data metrics demonstrate superior performance compared to policies not informed by data. These findings underscore the critical role of integrating data-driven models in e-grocery order fulfillment. Based on the outcomes, a grocery allocation policy, considering both proximity and product availability, emerges as promising for simultaneous improvements in several performance metrics. The study recommends that e-grocery companies leverage customer data to design and optimize delivery-oriented policies and strategies. To ensure adaptability to new trends or changes in delivery patterns, continual evaluation and improvement of e-grocery fulfillment policies are emphasized.en_UK
dc.identifier.citationEkren BY, Perotti S, Foresti L, Prataviera L. (2024) Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery. Electronic Commerce Research, Available online 03 February 2024en_UK
dc.identifier.eissn1572-9362
dc.identifier.issn1389-5753
dc.identifier.urihttps://doi.org/10.1007/s10660-023-09799-x
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/20738
dc.language.isoenen_UK
dc.publisherSpringeren_UK
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectE-groceryen_UK
dc.subjectLast-mileen_UK
dc.subjectOrder deliveryen_UK
dc.subjectE-commerceen_UK
dc.subjectFulfilmenten_UK
dc.titleEnhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile deliveryen_UK
dc.typeArticleen_UK
dcterms.dateAccepted2023-12-09

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