Developing an enterprise wide knowledge warehouse: challenge of optimal designs in the media industry

It has been common practice among organisations to develop standard operating procedures to gain advantages like standardisation, ensure continuity, and deal with contingency needs. Over time, processual perspectives of activity within organisations have enabled appreciation of such practices through what is commonly referred to as organisational knowledge. Whilst the process of knowledge development can be unique to the context, practical dimensions of development may be considerably different from those suggested by established theory. The present paper firstly reviews different frameworks that have come to be recognised as being effective in categorising organisational knowledge. Secondly, in the light of experiences of both authors in developing an interactive knowledge warehouse, the present paper discusses usefulness of these frameworks. Prevalence of non-disclosure conditions would mean that the mentioned organisation would need to remain anonymous. For the purposes of the present paper, the chosen organisation would be referred to as Kadrosi.