An agent-based model for improving museum design to enhance visitor experience.

dc.contributor.advisorTran, Trung Hieu
dc.contributor.advisorSimon, Jude
dc.contributor.advisorWilliams, Leon
dc.contributor.authorJi, Yijing
dc.date.accessioned2024-04-25T10:34:43Z
dc.date.available2024-04-25T10:34:43Z
dc.date.issued2022-11
dc.descriptionSimon, Jude - Associate Supervisor Wiliams, Leon - Associate Supervisoren_UK
dc.description.abstractMuseum experience is a multi-layered journey including ontological, sensory, intellectual, aesthetic, and social aspects. In recent years, the museum sector has faced a number of challenges in terms of the need to enhance the potential of the experience while maintaining authenticity and credibility. For public science communication in museums, exhibition is an important medium for connecting exhibits and visitors, and as such, the study of visitors' senses and behaviours under impact of various museum layout designs has become an important research direction. The purpose of this study is to explore the recall of visitors' memories in the exhibition space by integrating images, echoes and tactile senses, and then transform memories and interactions into their own experience and knowledge base. The impact of spatial design and other design elements on visitors' memories is also explored. We have conducted Agent-based simulation, by setting up virtual visitors, exhibition spaces and artefact based on real gallery spaces, as a time-saving and cost-saving method to improve exhibition interactivity and content coherence. Meanwhile, through the simulation of this novel way, visitors can observe and predict the interactive experience between visitors and the exhibition, so as to improve the curatorial team's research on tourist behaviour and spatial design scheme. Next, the simulated data on visitors' memory recall behaviour is compared with the actual observed data to explore the authenticity of visitors' behaviour in the simulated museum. The impact of this study is by integrating a variety of shared understandings between curators, exhibition management and participants, drawing on diverse information based on experience, practice and simulation. It seeks to provide future museum- oriented practitioners, particularly in small and medium-sized museum exhibition spaces, with a novel perspective and approach to observing or predicting the experience of visitors' sensory interactions within an exhibition. Furthermore, at the same time as enhancing the visitor’s exhibition experience, the content of exhibition story is fully transformed into its own knowledge accumulation.en_UK
dc.description.coursenamePhD in Designen_UK
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/21263
dc.language.isoen_UKen_UK
dc.publisherCranfield Universityen_UK
dc.publisher.departmentSWEEen_UK
dc.rights© Cranfield University, 2022. All rights reserved. No part of this publication may be reproduced without the written permission of the copyright holder.en_UK
dc.subjectCognitionen_UK
dc.subjectHuman Behaviouren_UK
dc.subjectMuseum Spaceen_UK
dc.subjectExhibition Spaceen_UK
dc.subjectShort-Term Memoryen_UK
dc.subjectInterior Designen_UK
dc.subjectSensory Experienceen_UK
dc.titleAn agent-based model for improving museum design to enhance visitor experience.en_UK
dc.typeThesis or dissertationen_UK
dc.type.qualificationlevelDoctoralen_UK
dc.type.qualificationnamePhDen_UK

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