Thresholds and wearout : A survey of current beliefs and practices

Simple item page
dc.contributor.authorNewall, John
dc.contributor.authorCorkindale, David
dc.date.accessioned2008-08-13T09:43:12Z
dc.date.available2008-08-13T09:43:12Z
dc.date.issued1977
dc.description.abstractThis report presents the findings of a survey of advertising beliefs and practices related particularly to the phenomena of 'thresholds' and 'wearout'. The survey was by questionnaire to MCRC sponsors and other interested companies. The answers relate to 23 specific products or services and their advertising. The questionnaire was based upon prior discussion and research among most of the respondents and the literature on the topics which was reported in MCRC Report 12(i).en_UK
dc.identifier.urihttp://hdl.handle.net/1826/2911
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesSchool of Management, Marketing Communications Research Centre; Report no. 12 iien_UK
dc.relation.ispartofseriesMCRC; Report no. 12 iien_UK
dc.titleThresholds and wearout : A survey of current beliefs and practicesen_UK
dc.typeWorking Paperen_UK

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
MCRC 12ii.PDF
Size:
2.06 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.89 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

SoM Working and Occasional Papers