The strategic use of brand valuations : the real issue of brand accounting

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dc.contributor.authorSrikanthan, Srien_UK
dc.date1989en_UK
dc.date.accessioned2005-11-23T10:26:50Z
dc.date.available2005-11-23T10:26:50Z
dc.date.issued1989en_UK
dc.description.sponsorshipSchool of Managementen_UK
dc.format.extent1963 bytes
dc.format.extent888011 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1826/678
dc.language.isoen_UKen_UK
dc.relation.ispartofseriesSchool of Management Working Papers;45/89en_UK
dc.relation.ispartofseriesSWP;45/89en_UK
dc.titleThe strategic use of brand valuations : the real issue of brand accountingen_UK
dc.typeWorking Paperen_UK

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