Equating Business Value of Innovative Product Ideas

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dc.contributor.authorBrad, S.
dc.contributor.editorRajkumar Roy
dc.contributor.editorEssam Shehab
dc.date.accessioned2009-09-16T14:15:17Z
dc.date.available2009-09-16T14:15:17Z
dc.date.copyright2009
dc.date.issued2009-03-31
dc.descriptionOrganised by: Cranfield Universityen_UK
dc.description.abstractInvesting in new product development crucially depends on the capacity to estimate the business value of the product idea in the very early phases of the development process. Several empirical formulations have been proposed by now in this direction, but they lack of scientific tools to relate the business potential of the new product with the key decision-making factors. Strategic and general dimensional analyses are applied to define the relationship between the product business value and the influential factors. A key finding is the strong non-linear relationship between the business value of the new product and the market acceptance.en_UK
dc.description.sponsorshipMori Seiki – The Machine Tool Companyen_UK
dc.identifier.citationS. Brad, Equating Business Value of Innovative Product Ideas, Proceedings of the 19th CIRP Design Conference – Competitive Design, Cranfield University, 30-31 March 2009, pp526en_UK
dc.identifier.isbn978-0-9557436-4-1
dc.identifier.urihttp://hdl.handle.net/1826/3651
dc.language.isoenen_UK
dc.publisherCranfield University Pressen_UK
dc.relation.ispartofProceedings of the 19th CIRP Design Conference – Competitive Design
dc.rightsCopyright: Cranfield University 2009
dc.subjectNew product business valueen_UK
dc.subjectproduct innovationen_UK
dc.subjectdimensional analysisen_UK
dc.titleEquating Business Value of Innovative Product Ideasen_UK
dc.typeConference paperen_UK

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19th CIRP Design Conference – Competitive Design, 2009