Corporate responsibility champions network: A 'how to' guide
| dc.date.accessioned | 2009-10-12T11:50:31Z | |
| dc.date.available | 2009-10-12T11:50:31Z | |
| dc.date.issued | 2009-02 | |
| dc.description.abstract | This guide aims to show the what, why, and how of a CR champion and related networks. CR champions are emerging as a powerful tool available for embedding CR philosophy into an organisation, proving critical in the process of embedding CR.They play a strategic role, committed to causing change and to continuing the work in the long-term.A CR champion network takes time and effort to build but the use of champions, as one within a number of tactics to embed CR, has several clear advantages: by working directly with staff on initiatives champions can engage staff and become themselves more committed; champions connect divisions and regions, thus finding and propagating best CR practices and ideas; and they allow for a credible two-way interface between global and local in international companies. | en_UK |
| dc.identifier.citation | Corporate Responsibility Champions Network: A ‘How to’ Guide, Doughty Centre for Corporate Responsibility at the Cranfield School of Management | en_UK |
| dc.identifier.uri | http://hdl.handle.net/1826/3796 | |
| dc.language.iso | en | en_UK |
| dc.publisher | Cranfield University School of Management | en_UK |
| dc.relation.ispartofseries | Doughty Centre ‘How to do Corporate Responsibility’ | en_UK |
| dc.relation.ispartofseries | 1 | en_UK |
| dc.title | Corporate responsibility champions network: A 'how to' guide | en_UK |
| dc.type | Report | en_UK |
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