Integrating corporate identity, social responsibility, and reputation: a triadic framework for sustainable branding in hospitality & tourism

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dc.contributor.authorForoudi, Pantea
dc.contributor.authorMelewar, T. C.
dc.contributor.authorTzempelikos, Nektarios
dc.contributor.authorHa, Norbani Che
dc.contributor.authorTourky, Marwa
dc.date.accessioned2025-05-16T09:30:08Z
dc.date.available2025-05-16T09:30:08Z
dc.date.freetoread2025-05-16
dc.date.issued2025-09
dc.date.pubOnline2025-05-12
dc.description.abstractPrevious studies have explored the impact of corporate identity (CI), corporate social responsibility (CSR), and corporate reputation (CR), but they have largely overlooked the effects of inconsistent CSR strategies on unexpected outcomes among hospitality employees. To address this gap, this study examines the interplay among CI, CSR, and CR within the hospitality industry. Adopting a multidisciplinary approach, the research reviews the literature from marketing, design, organizational studies, and management. It then employs qualitative methods, including interviews with managers and focus groups with employees, supplemented by a survey conducted among hospitality and tourism employees in the UK, Malaysia, and Iran. The findings reveal 20 critical CI factors across corporate communication, visual identity, and management behavior, demonstrating that CI influences CSR and CR. This study introduces a triadic framework that integrates CI, CSR, and CR, offering a holistic perspective essential for sustainable branding in hospitality.
dc.description.journalNameInternational Journal of Hospitality Management
dc.identifier.citationForoudi P, Melewar TC, Tzempelikos N, et al., (2025) Integrating corporate identity, social responsibility, and reputation: a triadic framework for sustainable branding in hospitality & tourism. International Journal of Hospitality Management, Volume 130, September 2025, Article number 104224
dc.identifier.elementsID673242
dc.identifier.issn0278-4319
dc.identifier.paperNo104224
dc.identifier.urihttps://doi.org/10.1016/j.ijhm.2025.104224
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/23891
dc.identifier.volumeNo130
dc.languageEnglish
dc.language.isoen
dc.publisherElsevier
dc.publisher.urihttps://www.sciencedirect.com/science/article/pii/S0278431925001471?via%3Dihub
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectSport, Leisure & Tourism
dc.subject3504 Commercial services
dc.subject3508 Tourism
dc.subjectCorporate identity
dc.subjectCorporate Social Responsibility
dc.subjectCorporate Reputation
dc.subjectBranding
dc.subjectScale development
dc.subjectCommunication
dc.titleIntegrating corporate identity, social responsibility, and reputation: a triadic framework for sustainable branding in hospitality & tourism
dc.typeArticle
dcterms.dateAccepted2025-05-01

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