Does privacy awareness matter? A study of voice assistant-related privacy and security concerns

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dc.contributor.authorMithila, Zafrin Malek
dc.contributor.authorLumor, Truth
dc.date.accessioned2025-02-18T15:24:52Z
dc.date.available2025-02-18T15:24:52Z
dc.date.freetoread2025-02-18
dc.date.issued2024-09-18
dc.date.pubOnline2024-09-18
dc.description.abstractInternet of Things (IoT) and voice assistant (VA) devices and services have become part of our lives. Probably the COVID-19 pandemic accelerated the rate of adoption and diffusion of these technologies as individuals had to adjust their lives and create new ways of working. However, despite their enormous utility, e.g. in entertainment, home security, care homes, supply chain, and logistics, they pose security and privacy threats. Thus, users are expected to exhibit behaviours that protect their privacy and ensure their security. However, there exists a privacy paradox, i.e. users’ security and privacy concerns do not reflect in their use and privacy protection behaviours. To contribute to this discussion, this research sets out to investigate the antecedents of concerns. Understanding what creates concerns in users may provide a clue to the privacy paradox. Drawing on the literature, a parsimonious model that relates knowledge, awareness, attitude, and concerns was tested using data from 123 participants. The results show that indeed knowledge leads to awareness but neither awareness nor knowledge engenders concerns in users. Attitude on the other hand is directly related to concerns. These results highlight the complexity and nebulous nature of the virtual world and call for a relook at knowledge and awareness creation programmes and the extension of policies and device-level security to augment the behaviours of users. Other implications for theory, policy, and practice are discussed.
dc.description.bookTitleLecture Notes in Networks and Systems
dc.description.conferencenameAI Applications in Cyber Security and Communication Networks
dc.format.extentpp. 247-267
dc.identifier.citationMithila ZM, Lumor T. (2024) Does privacy awareness matter? A study of voice assistant-related privacy and security concerns. In: AI Applications in Cyber Security and Communication Networks. 9th International Conference on Cyber Security, Privacy in Communication Networks (ICCS 2023), 11-12 December 2023. Lecture Notes in Networks and Systems, Volume 1032, pp. 247-267
dc.identifier.elementsID554032
dc.identifier.isbn9789819739721
dc.identifier.urihttps://doi.org/10.1007/978-981-97-3973-8_16
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/23502
dc.identifier.volumeNo1032
dc.language.isoen
dc.publisherSpringer
dc.publisher.urihttps://link.springer.com/chapter/10.1007/978-981-97-3973-8_16
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectConcerns
dc.subjectAwareness
dc.subjectKnowledge
dc.subjectAttitude
dc.subjectPrivacy Paradox
dc.subjectInternet of Things (IoT)
dc.subjectVoice Assistant (VA)
dc.titleDoes privacy awareness matter? A study of voice assistant-related privacy and security concerns
dc.typeConference paper
dcterms.coverageCardiff, UK
dcterms.dateAccepted2023
dcterms.temporal.endDate12-Dec-2023
dcterms.temporal.startDate11-Dec-2023

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