The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry

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dc.contributor.authorSchmitt, R.
dc.contributor.authorSchumacher, S.
dc.contributor.authorScharrenberg, C.
dc.contributor.editorRajkumar Roy
dc.contributor.editorEssam Shehab
dc.date.accessioned2009-10-23T13:57:09Z
dc.date.available2009-10-23T13:57:09Z
dc.date.copyright2009
dc.date.issued2009-04-01
dc.descriptionOrganised by: Cranfield Universityen_UK
dc.description.abstractCompared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.en_UK
dc.description.sponsorshipMori Seiki – The Machine Tool Companyen_UK
dc.identifier.citationR. Schmitt, S. Schumacher, C. Scharrenberg, The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry, Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, Cranfield University, 1-2 April 2009, pp331en_UK
dc.identifier.isbn978-0-9557436-5-8
dc.identifier.urihttp://hdl.handle.net/1826/3874
dc.language.isoenen_UK
dc.publisherCranfield University Pressen_UK
dc.relation.ispartofProceedings of the 19th CIRP Design Conference – Competitive Design
dc.rightsCopyright: Cranfield University 2009
dc.subjectInternationalisationen_UK
dc.subjectServiceen_UK
dc.subjectChinaen_UK
dc.titleThe Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entryen_UK
dc.typeConference paperen_UK

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1st CIRP Industrial Product-Service Systems (IPS2) Conference, 2009