Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisions

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dc.contributor.authorWard, Keithen_UK
dc.date1991en_UK
dc.date.accessioned2005-11-23T10:31:34Z
dc.date.available2005-11-23T10:31:34Z
dc.date.issued1991en_UK
dc.description.sponsorshipSchool of Managementen_UK
dc.format.extent1963 bytes
dc.format.extent1835663 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1826/558
dc.language.isoen_UKen_UK
dc.relation.ispartofseriesSchool of Management Working Papers;7/91en_UK
dc.relation.ispartofseriesSWP;7/91en_UK
dc.titleMarketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisionsen_UK
dc.typeWorking Paperen_UK

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