A Methodology of Persona-centric Service Design

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dc.contributor.authorHosono, S.
dc.contributor.authorHasegawa, M.
dc.contributor.authorHara, T.
dc.contributor.authorShimomura, Y.
dc.contributor.authorArai, T.
dc.contributor.editorRajkumar Roy
dc.contributor.editorEssam Shehab
dc.date.accessioned2009-09-16T14:01:33Z
dc.date.available2009-09-16T14:01:33Z
dc.date.copyright2009
dc.date.issued2009-03-31
dc.descriptionOrganised by: Cranfield Universityen_UK
dc.description.abstractIn order to clarify the customer’s inclination and provide them with better services, the persona-scenario method has been accepted in Requirements Engineering. A CAD tool proposed in Service Engineering also adopts persona-scenario and focuses on denoting and visualizing the quality factors in service receivers. However, the process of service development with persona has not been fully discussed yet. This paper proposes a methodology to identify the boundary of a whole service system with role and user personas, and formalize the procedure of service development with them. The methodology in service development is exemplified through e-learning services.en_UK
dc.description.sponsorshipMori Seiki – The Machine Tool Companyen_UK
dc.identifier.citationS. Hosono, M. Hasegawa, T. Hara, Y. Shimomura, T. Arai, A Methodology of Persona-centric Service Design, Proceedings of the 19th CIRP Design Conference – Competitive Design, Cranfield University, 30-31 March 2009, pp541en_UK
dc.identifier.isbn978-0-9557436-4-1
dc.identifier.urihttp://hdl.handle.net/1826/3649
dc.language.isoenen_UK
dc.publisherCranfield University Pressen_UK
dc.relation.ispartofProceedings of the 19th CIRP Design Conference – Competitive Design
dc.rightsCopyright: Cranfield University 2009
dc.subjectUser centric designen_UK
dc.subjectRequirements Engineeringen_UK
dc.subjectService Engineeringen_UK
dc.subjectCADen_UK
dc.titleA Methodology of Persona-centric Service Designen_UK
dc.typeConference paperen_UK

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19th CIRP Design Conference – Competitive Design, 2009