Banking on the Brand
| dc.contributor.author | McDonald, Malcolm | - |
| dc.date.accessioned | 2012-02-03T23:07:52Z | |
| dc.date.available | 2012-02-03T23:07:52Z | |
| dc.date.issued | 2010-03-01T00:00:00Z | - |
| dc.identifier.citation | Malcolm McDonald, Banking on the Brand, Management Focus, Issue 28, Spring 2010, Pages 8-9 | |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/6961 | |
| dc.language.iso | en_UK | - |
| dc.publisher | Cranfield University School of Management | |
| dc.title | Banking on the Brand | en_UK |
| dc.type | Article | - |