Too fast to bother? Integrity, instrumentality, and externality factors for early sustainable design implementation in the fast-moving-consumer-goods sector

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dc.contributor.authorPark, Curie
dc.contributor.authorCharnley, Fiona
dc.contributor.authorLonghurst, Phil
dc.contributor.authorBolton, Simon
dc.contributor.authorEvans, Steve
dc.date.accessioned2021-01-19T12:22:09Z
dc.date.available2021-01-19T12:22:09Z
dc.date.issued2020-12-15
dc.description.abstractThis paper investigates what enables sustainable design implementation from the front-end of new product development (NPD) processes within the fast-moving-consumer-goods (FMCG) industry. Five FMCG cases at varying sustainability maturity levels (SMLs) were selected for survey-based interviews. The identified 11 factors and 32 sub-factors are presented under the three groups of integrity, instrumentality and externality. Balanced focus on Growth and Consumer Insight and Maturity of infrastructure and consumer & market are FMCG specific. The synthesis is presented in a framework explaining the precedence of the Integrity group factors before others. Quantitative analysis reveals that more positive, frequent evidence of factors and sub-factors is observed in higher sustainability maturity cases. The study confirms some of the existing but controversial factors across design and management fields, and uncovers two new FMCG specific factors. The study assists academics and industry practitioners in understanding what to consider when adopting sustainable design in the fast-paced business environment.en_UK
dc.identifier.citationPark C, Charnley F, Longhurst P, et al., (2020) Too fast to bother? Integrity, instrumentality, and externality factors for early sustainable design implementation in the fast-moving-consumer-goods sector. Journal of Design Research, Volume 18, Issue 1-2, December 2020, pp. 1-36en_UK
dc.identifier.issn1748-3050
dc.identifier.urihttps://doi.org/10.1504/JDR.2020.112048
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/16198
dc.language.isoenen_UK
dc.publisherInderscienceen_UK
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectsustainable designen_UK
dc.subjectfront-enden_UK
dc.subjectnew product development (NPD) processen_UK
dc.subjectFMCGen_UK
dc.subjectfast-moving-consumer-goodsen_UK
dc.subjectintegrityen_UK
dc.subjectexternalityen_UK
dc.subjectinstrumentalityen_UK
dc.subjectsustainability maturity levelen_UK
dc.subjectconceptual frameworken_UK
dc.subjectcase studyen_UK
dc.titleToo fast to bother? Integrity, instrumentality, and externality factors for early sustainable design implementation in the fast-moving-consumer-goods sectoren_UK
dc.typeArticleen_UK

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