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School of Management (SoM)
SoM Working and Occasional Papers
Extending the marketing concept
Extending the marketing concept
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SWP0102.pdf
(252.2 KB)
Date published
2002-01-01T00:00:00Z
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Authors
Maklan, Stan
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Working paper
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http://dspace.lib.cranfield.ac.uk/handle/1826/436
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Github
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SoM Working and Occasional Papers
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