Facilitating consumer choice decisions : the importance of branding cues
dc.contributor.author | de Chernatony, Leslie | en_UK |
dc.date | 1989 | en_UK |
dc.date.accessioned | 2005-11-23T10:30:25Z | |
dc.date.available | 2005-11-23T10:30:25Z | |
dc.date.issued | 1989 | en_UK |
dc.description.sponsorship | School of Management | en_UK |
dc.format.extent | 1963 bytes | |
dc.format.extent | 1331673 bytes | |
dc.format.mimetype | text/plain | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | http://hdl.handle.net/1826/437 | |
dc.language.iso | en_UK | en_UK |
dc.relation.ispartofseries | School of Management Working Papers;10/89 | en_UK |
dc.relation.ispartofseries | SWP;10/89 | en_UK |
dc.title | Facilitating consumer choice decisions : the importance of branding cues | en_UK |
dc.type | Working Paper | en_UK |