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School of Management (SoM)
SoM Working and Occasional Papers
Corporate values, customer closeness and marketing effectiveness : an empirical test of Peters and Waterman
Corporate values, customer closeness and marketing effectiveness : an empirical test of Peters and Waterman
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license.txt
(1.92 KB)
SWP1987.pdf
(647.39 KB)
Date
1987
Authors
Norburn, David
Advisors
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Type
Working Paper
ISSN
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URI
http://hdl.handle.net/1826/368
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Abstract
Description
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SoM Working and Occasional Papers
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