Tweeting Transit: An examination of social media strategies for transport information management during a large event

Simple item page
dc.contributor.authorCottrill, Caitlin
dc.contributor.authorGault, Paul
dc.contributor.authorYeboah, Godwin
dc.contributor.authorNelson, John D.
dc.contributor.authorAnable, Jillian
dc.contributor.authorBudd, Thomas
dc.date.accessioned2017-04-07T10:23:25Z
dc.date.available2017-04-07T10:23:25Z
dc.date.issued2017-02-21
dc.description.abstractSocial media platforms are seeing increasing adoption by public transport agencies, as they provide a cost-effective, reliable, and timely mechanism for sharing information with passengers and other travellers. In this paper, we use a case study of the @GamesTravel2014 Twitter account to evaluate how this social media platform was used over the course of the 2014 Commonwealth Games in Glasgow, Scotland to provide and share transport-related information and respond to information requests. The case study provides an exemplar for the public co-ordination of information from multiple partners in a complex environment during a time of transport disruption. We evaluate both the structure and intent of the @GamesTravel2014 social media strategy via interviews with involved parties and an analysis of Tweets related to the account. Findings indicate the potential for future applications of social media by transport operators and authorities in producing a more effective network of communication with passengers.en_UK
dc.identifier.citationCottrill C, Gault P, Yeboah G, et al., (2017) Tweeting Transit: an examination of social media strategies for transport information management during a large event. Transportation Research Part C: Emerging Technologies, Volume 77, April 2017, pp. 421-432en_UK
dc.identifier.issn0968-090X
dc.identifier.urihttp://doi.org/10.1016/j.trc.2017.02.008
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/11754
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.rightsAttribution 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectSocial mediaen_UK
dc.subjectPublic transporten_UK
dc.subjectDisruptionen_UK
dc.subjectCo-operationen_UK
dc.titleTweeting Transit: An examination of social media strategies for transport information management during a large eventen_UK
dc.typeArticleen_UK

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Tweeting_transit-examination_of_social_media-2017.pdf
Size:
556.59 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.79 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Staff publications (SATM)