Is a high involvement model of consumer behaviour more appropriate when using an involving measure instrument?
dc.contributor.author | de Chernatony, Leslie | en_UK |
dc.date | 1988 | en_UK |
dc.date.accessioned | 2005-11-23T10:33:31Z | |
dc.date.available | 2005-11-23T10:33:31Z | |
dc.date.issued | 1988 | en_UK |
dc.description.sponsorship | School of Management | en_UK |
dc.format.extent | 1963 bytes | |
dc.format.extent | 1495866 bytes | |
dc.format.mimetype | text/plain | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | http://hdl.handle.net/1826/505 | |
dc.language.iso | en_UK | en_UK |
dc.relation.ispartofseries | School of Management Working Papers;24/88 | en_UK |
dc.relation.ispartofseries | SWP;24/88 | en_UK |
dc.title | Is a high involvement model of consumer behaviour more appropriate when using an involving measure instrument? | en_UK |
dc.type | Working Paper | en_UK |