Theoretical and Methodological issues concerning managers' mental models of competitive industry structures

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dc.contributor.authorDaniels, Kevin
dc.contributor.authorJohnson, Gerry
dc.contributor.authorde Chernatony, Leslie
dc.date.accessioned2011-08-13T09:22:31Z
dc.date.available2011-08-13T09:22:31Z
dc.date.issued1992
dc.descriptionTo be presented at the British Academy of Management Conference, Bradford, September 1992.en_UK
dc.description.abstractThe methodology traditionally employed by strategic groups theorists categorizes companies on the basis of objective economic variables such as industry supply characteristics. Other lines of research have suggested that this economic approach is limited, and that a more cognitive approach is needed. Strategic groups theory proposes one way in which companies may be categorized, but it is not clear to what extent mangers categorize their competitors.en_UK
dc.description.sponsorshipThis research is supported by ESRC Grant M036200Een_UK
dc.identifier.citationK. Daniels, G. Johnson, L. De Chernatony, Theoretical and Methodological issues concerning managers' mental models of competitive industry structures, Cranfield School of Management, SWP 28/92, 1992en_UK
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/5773
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesSchool of Management Working Papersen_UK
dc.relation.ispartofseries28/92en_UK
dc.relation.ispartofseriesSWPen_UK
dc.relation.ispartofseries28/92en_UK
dc.titleTheoretical and Methodological issues concerning managers' mental models of competitive industry structuresen_UK
dc.typeWorking Paperen_UK

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