Omni-channel evolution: confronting the whats and hows
Date
2020-08-14
Authors
Supervisor/s
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Journal ISSN
Volume Title
Publisher
Emerald
Department
Type
Article
ISSN
0960-0035
Format
Free to read from
Citation
Saghiri S, Bourlakis M. (2020) Omni-channel evolution: confronting the whats and hows. International Journal of Physical Distribution and Logistics Management, Volume 50, Issue 5, 2020, pp. 505-508
Abstract
Retail supply chains are experiencing a fast-forward evolution, surrounded by increasing technology motivations, market expectations and business environment uncertainties. Online retail and electronic commerce are not market winners any more, and the question for many retailers is not about “to be or not be” visible and active in multiple channels, but more concerning on how to be efficient and effective using a seamless omni-channel retail solutions
Description
Software Description
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Github
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Attribution-NonCommercial 4.0 International