The attitude behaviour relationship
| dc.contributor.author | Mostyn, Barbara | |
| dc.date.accessioned | 2008-09-09T13:31:56Z | |
| dc.date.available | 2008-09-09T13:31:56Z | |
| dc.date.issued | 1978-01 | |
| dc.description.abstract | Why should market researchers, advertisers and persuaders be concerned about experiments with a Chinese couple or a coal mining town in the States in the 1930's ? Or, care about the results of distraction, reactance and forced-compliance experiments conducted in psychological world laboratories around the world for the past fifty years? Why ? Because they are integrally bound into a very basic controversy - do attitudes predict behaviour or only mirror behaviour ? Consumer psychologists share with applied psychologists in other fields ¬education, personnel selection, child development, organisational behaviour, learning, social interaction, politics, therapy, interpersonal attraction, law and social work - a preoccupation with attitudes which hold a central position in their theories. Enormous amounts of time, energy and money have been expected in order to investigate the attitude-behaviour relationship. | en_UK |
| dc.identifier.uri | http://hdl.handle.net/1826/2968 | |
| dc.language.iso | en | en_UK |
| dc.publisher | Cranfield School of Management | en_UK |
| dc.relation.ispartofseries | School of Management, Marketing Communications Research Centre; Report no. 15 | en_UK |
| dc.relation.ispartofseries | MCRC; Report no. 15 | en_UK |
| dc.title | The attitude behaviour relationship | en_UK |
| dc.type | Working Paper | en_UK |