Re-engineering the brand
| dc.contributor.author | Knox, Simon | en_UK |
| dc.date | 1994 | en_UK |
| dc.date.accessioned | 2005-11-23T10:26:44Z | |
| dc.date.available | 2005-11-23T10:26:44Z | |
| dc.date.issued | 1994 | en_UK |
| dc.description.sponsorship | School of Management | en_UK |
| dc.format.extent | 1963 bytes | |
| dc.format.extent | 3198002 bytes | |
| dc.format.mimetype | text/plain | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/1826/619 | |
| dc.language.iso | en_UK | en_UK |
| dc.relation.ispartofseries | School of Management Working Papers;3/94 | en_UK |
| dc.relation.ispartofseries | SWP;3/94 | en_UK |
| dc.title | Re-engineering the brand | en_UK |
| dc.type | Working Paper | en_UK |