An exploration of big data practices in retail sector

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dc.contributor.authorAktas, Emel
dc.contributor.authorMeng, Yuwei
dc.date.accessioned2018-03-14T16:40:22Z
dc.date.available2018-03-14T16:40:22Z
dc.date.issued2017-12-12
dc.description.abstractConnected devices, sensors, and mobile apps make the retail sector a relevant testbed for big data tools and applications. We investigate how big data is, and can be used in retail operations. Based on our state-of-the-art literature review, we identify four themes for big data applications in retail logistics: availability, assortment, pricing, and layout planning. Our semi-structured interviews with retailers and academics suggest that historical sales data and loyalty schemes can be used to obtain customer insights for operational planning, but granular sales data can also benefit availability and assortment decisions. External data such as competitors’ prices and weather conditions can be used for demand forecasting and pricing. However, the path to exploiting big data is not a bed of roses. Challenges include shortages of people with the right set of skills, the lack of support from suppliers, issues in IT integration, managerial concerns including information sharing and process integration, and physical capability of the supply chain to respond to real-time changes captured by big data. We propose a data maturity profile for retail businesses and highlight future research directions.en_UK
dc.identifier.citationAktas A, Meng Y, An exploration of big data practices in retail sector, Logistics, Vol. 1, Issue 2, 2017, Article number 12en_UK
dc.identifier.issn2305-6290
dc.identifier.urihttp://dx.doi.org/10.3390/logistics1020012
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/13090
dc.language.isoenen_UK
dc.publisherMDPIen_UK
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectBig dataen_UK
dc.subjectRetail operationsen_UK
dc.subjectMaturityen_UK
dc.subjectAvailabilityen_UK
dc.subjectAssortmenten_UK
dc.subjectReplenishmenten_UK
dc.subjectPricingen_UK
dc.subjectLayouten_UK
dc.subjectLogisticsen_UK
dc.titleAn exploration of big data practices in retail sectoren_UK
dc.typeArticleen_UK

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