E-grocery challenges and a solution approach from multi-objective perspectives

This paper provides an overview of the complex structure of the e-grocery industry, highlighting recent trends and challenges including the increasing customers’ expectations. Customers’ satisfaction can be driven by multiple objectives, which can create significant trade-offs. We propose a new approach as a future work for e-grocery businesses to leverage multi-objective perspectives, maximizing product availability and sustainability and minimizing cost. Specifically, we propose an e-grocery store assignment policy while consumers are using apps, which is developed on a real-time data-driven approach from customer ordering behaviors. With the help of data availability and data analytic tools, data-based solutions can foster continuous improvement in businesses. In a simulation study, imitating different demand profiles and online ordering behaviors might help develop a good solution approach for a multi-objective perspective.