Diversity and inclusion branding: a five-country comparison of corporate websites

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dc.contributor.authorJonsen, Karsten
dc.contributor.authorPoint, Sebastien
dc.contributor.authorKelan, Elisabeth K.
dc.date.accessioned2019-01-29T12:20:15Z
dc.date.available2019-01-29T12:20:15Z
dc.date.issued2017-11-30
dc.description.abstractIn the quest to attract talent, organizations must articulate the benefits of having a diverse workforce. By communicating the attractiveness of the workplace, a company increases its exposure to the environment as an employer of choice. In this paper, we conduct a comparative and thematic cross-cultural examination of corporate communication in form of diversity statements. We examine how organizations use diversity statements to attract talent, and discuss how the two strategic areas of diversity and employer branding can be linked in the concept of diversity branding. We examine the websites of 75 major companies in five different countries (France, Germany, Spain, the UK and the United States). Cross-cultural differences and similarities are discussed. We also conclude that the discourse of inclusion is gradually penetrating websites and that branding inclusion can be beneficial in the quest to be an employer of choice.en_UK
dc.identifier.citationKarsten Jonsen, Sebastien Point and Elisabeth K. Kelan. Diversity and inclusion branding: a five-country comparison of corporate websites. Academy of Management Proceedings, Volume 2016, Issue 1.en_UK
dc.identifier.issn1543-8643
dc.identifier.urihttps://doi.org/10.5465/ambpp.2016.11605abstract
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/13862
dc.language.isoenen_UK
dc.publisherAcademy of Managementen_UK
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectDiversityen_UK
dc.subjectinclusionen_UK
dc.subjectbrandingen_UK
dc.subjectcross-cultural comparisonen_UK
dc.titleDiversity and inclusion branding: a five-country comparison of corporate websitesen_UK
dc.typeArticleen_UK

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