Revisiting benefits design approaches: the strategic value of identity-based benefits

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dc.contributor.authorAfonso, Daniel
dc.contributor.authorFranco-Santos, Monica
dc.contributor.authorGomez-Mejia, Luis R.
dc.date.accessioned2021-10-01T12:50:28Z
dc.date.available2021-10-01T12:50:28Z
dc.date.issued2021-04-06
dc.description.abstractWhen designing benefit offerings, organizations often frame the task as a trade-off: should we follow the market (do what others do) or should we rather focus on our employees’ preferences (let them choose)? In this paper, we contend that framing the problem as a dichotomy underplays the strategic role of benefits and ignores alternative approaches that could be more meaningful and effective. In the past, using benefits to communicate strategic intentions has proven a challenge. Based on recent research applying anthropomorphism ideas to organizations, we suggest an additional approach, which considers an organization’s identity in designing benefit offerings. With stakeholders increasingly expecting companies to position themselves as distinct players within a complex societal and environmental context, the concept of identity-based benefits presents itself as a powerful tool for sensemaking about “who the organization is” and for creating a fruitful connection between the organization and its stakeholders.en_UK
dc.identifier.citationAfonso D, Franco-Santos M, Gomez-Mejia L. (2021) Revisiting benefits design approaches: the strategic value of identity-based benefits, The Journal of Total Rewards, Volume 30, Issue 1, Spring 2021, pp. 71-80en_UK
dc.identifier.issn2690-6082
dc.identifier.urihttps://www.worldatwork.org/journal/
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/17129
dc.language.isoenen_UK
dc.publisherWorldatWorken_UK
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.titleRevisiting benefits design approaches: the strategic value of identity-based benefitsen_UK
dc.typeArticleen_UK

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