When It Takes a Network: Creating Strategy and Agility through Wargaming

Date

2013-02-01T00:00:00Z

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University of California

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Article

ISSN

0008-1256

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Citation

Arnoud Franken and Harry Thomsett, When It Takes a Network: Creating Strategy and Agility through Wargaming, California Management Review, Volume 55, Issue 3, 2013, Pages 107-133.

Abstract

When the basis of competition shifts from product features to an experience delivered by a network of independently acting participants in a complex and fast-evolving world, it creates new and unexplored challenges for strategy development and execution across organizational boundaries. Approaches based on reason are ineffective in these situations as reason alone will not inspire others to participate or motivate voluntary actions in the interest of a common purpose when conditions change unexpectedly. This paper looks at what it takes to effectively make strategy at the network level in the face of ill-defined and time-pressured conditions.

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"Published as Arnoud Franken and Harry Thomsett, When It Takes a Network: Creating Strategy and Agility through Wargaming, California Management Review, Volume 55, Issue 3, 2013, Pages 107-133 © 2013 by the Regents of the University of California. Copying and permissions notice: Authorization to copy this content beyond fair use (as specified in Sections 107 and 108 of the U. S. Copyright Law) for internal or personal use, or the internal or personal use of specific clients, is granted by the Regents of the University of California for libraries and other users, provided that they are registered with and pay the specified fee via Rightslink® on [JSTOR (http://www.jstor.org/r/ucal)] or directly with the Copyright Clearance Center, http://www.copyright.com."

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