Consumer responses to the UK domestic hydrogen transition: Transcription from online focus groups

The data provides transcriptions from ten online focus groups conducted between February 14 and April 6, 2022, which took place on the Zoom platform.The focus groups lasted for approximately 90 minutes with discussion on a range of key topics including cooking and heating preferences, safety perceptions, trust factors, willingness to pay and other market preferences. Participants took three polls during the focus group and were also provided with some information provision materials, which included two short videos and three PowerPoint presentations (on the UK Hydrogen Strategy; the key actors and stakeholders of the domestic hydrogen transition; and the spatial dynamics of the transition).