The evaulation of advertising objectives: Draft for discussion

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dc.contributor.authorCorkindale, David
dc.contributor.authorKennedy, Sherril
dc.date.accessioned2008-08-11T10:23:26Z
dc.date.available2008-08-11T10:23:26Z
dc.date.issued1974-11
dc.description.abstractThis report is a sequel to that prepared earier by the MCRC on 'Setting Advertising Objectives' (Report no. 6). In this earlier work the need for setting clear advertising objectives was recommended as a necessary precursor for any measurement of advertising achievement. the different types of advertising objectives that can be set, and the circumstances in which they are set, was examined by the MCRC through in-depth analyses of some 27 product case histories. A clear distinction was drawn between marketing objectives.en_UK
dc.identifier.urihttp://hdl.handle.net/1826/2886
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesSchool of Management; Marketing Communications Research Centre; Report no. 10en_UK
dc.relation.ispartofseriesMCRC; Report no. 10en_UK
dc.titleThe evaulation of advertising objectives: Draft for discussionen_UK
dc.typeWorking Paperen_UK

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