Air transport in Africa: toward sustainable business models for African airlines

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dc.contributor.authorHeinz, Stephan
dc.contributor.authorO'Connell, John F.
dc.date.accessioned2016-02-16T11:15:26Z
dc.date.available2016-02-16T11:15:26Z
dc.date.issued2013-06-17
dc.description.abstractAlthough there is a vast amount of literature on airline business models and their evolution in changing global landscapes, there is a general lack of research into the applicability of those models, traditionally defined in European and North American contexts, to the African scene. Implicit in this study is the hypothesis that the African environment is unique enough to warrant its own host of strategies, which may be distinctive enough to form part of a new strategic template, or business model. Initially, a review of existing literature is undertaken to profile the African aviation environment and evaluate existing airline business models and their evolution, both globally and in Africa. The methodology consists firstly of a cluster exercise, whereby 57 African airlines are analysed in terms of their network and size, to yield a number of heterogeneous groups which serve to identify the current business models of airlines on the continent. Following this, eight airlines (representative of the groups outlined in the cluster analysis) were subsequently selected for analysis in terms of the Product and Organisational Architecture framework. While it was evident that the traditional models are followed in Africa, in some instances variations were apparent. Full-service network carriers and regional carriers were concluded as being the most prominent and stable in the African market. The applicability of the low-cost carrier model in Africa was also examined at length, with mixed results. The analysis also raised network density and connectivity as essential components of business models for delivering profits in an African context.en_UK
dc.identifier.citationHeinz, S. and O'Connell, J.F. 2013. Air transport in Africa: toward sustainable business models for African airlines. Journal of transport geography, 31, pages 72-83. DOI: 10.1016/j.jtrangeo.2013.05.004en_UK
dc.identifier.issn0966-6923
dc.identifier.urihttps://dx.doi.org/10.1016/j.jtrangeo.2013.05.004
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/9701
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.subjectAfricanen_UK
dc.subjectAirlinesen_UK
dc.subjectBusiness modelsen_UK
dc.subjectSustainabilityen_UK
dc.subjectConnectivityen_UK
dc.titleAir transport in Africa: toward sustainable business models for African airlinesen_UK
dc.typeArticleen_UK

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