Setting advertising objectives

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dc.contributor.authorCorkindale, David
dc.contributor.authorKennedy, Sherril
dc.date.accessioned2008-08-11T13:16:49Z
dc.date.available2008-08-11T13:16:49Z
dc.date.issued1974-03
dc.description.abstractThe present report on the setting of advertising objectives is an integral part of the MCRU research activities. Although the broad aims of the research are to consider the methods of measuring advertising effectiveness, it was felt necessary to establish the benchmarks against which measurement is taking place - namely the advertising objectives. In consequence the report forms an intermediary stage of the overall research design, and is not an end in itself.en_UK
dc.identifier.urihttp://hdl.handle.net/1826/2892
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesSchool of Management; Marketing Communications Research Unit; Report no. 6en_UK
dc.relation.ispartofseriesMCRU; Report no. 6en_UK
dc.titleSetting advertising objectivesen_UK
dc.typeWorking Paperen_UK

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