Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?
| dc.contributor.author | Knox, Simon | - |
| dc.contributor.author | Maklan, Stan | - |
| dc.date.accessioned | 2011-05-17T23:45:16Z | |
| dc.date.available | 2011-05-17T23:45:16Z | |
| dc.date.issued | 2007-05-01T00:00:00Z | - |
| dc.description.abstract | Based upon an empirical study of CSR programmes across a number of multinational companies, we explore some of the underlying reasons why CSR seems to have a low impact on business decision-making through a validated framework linking CSR programmes with business and social outcomes. | en_UK |
| dc.identifier.citation | Simon Knox, Stan Maklan, Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making? EMAC 2007, Proceedings of 36th European Marketing Academy Conference, Reykjavik, Iceland, May 2007. | en_UK |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/3027 | |
| dc.language.iso | en_UK | en_UK |
| dc.subject | CSR | en_UK |
| dc.subject | Business decision-making | en_UK |
| dc.title | Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making? | en_UK |
| dc.type | Conference paper | en_UK |