The strategic implications of clarifying how marketers interpret 'brands'
| dc.contributor.author | de Chernatony, Leslie | en_UK |
| dc.date | 1989 | en_UK |
| dc.date.accessioned | 2005-11-23T10:28:26Z | |
| dc.date.available | 2005-11-23T10:28:26Z | |
| dc.date.issued | 1989 | en_UK |
| dc.description.sponsorship | School of Management | en_UK |
| dc.format.extent | 1963 bytes | |
| dc.format.extent | 2083847 bytes | |
| dc.format.mimetype | text/plain | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/1826/668 | |
| dc.language.iso | en_UK | en_UK |
| dc.relation.ispartofseries | School of Management Working Papers;39/89 | en_UK |
| dc.relation.ispartofseries | SWP;39/89 | en_UK |
| dc.title | The strategic implications of clarifying how marketers interpret 'brands' | en_UK |
| dc.type | Working Paper | en_UK |