Transitioning to Key Account Management: How to get your organisation from where it is to where it ought to be on KAM
| dc.contributor.author | Woodburn, Diana | |
| dc.date.accessioned | 2018-08-22T18:47:04Z | |
| dc.date.available | 2018-08-22T18:47:04Z | |
| dc.date.issued | 2006-08 | |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/13426 | |
| dc.language.iso | en | en_UK |
| dc.publisher | School of Management, Cranfield University | en_UK |
| dc.title | Transitioning to Key Account Management: How to get your organisation from where it is to where it ought to be on KAM | en_UK |
| dc.type | Working Paper | en_UK |
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