A role for focus groups in early launch control of new industrial products : application to farm machinery marketing

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dc.contributor.authorAnderson, C. Dennisen_UK
dc.date1987en_UK
dc.date.accessioned2005-11-23T10:32:32Z
dc.date.available2005-11-23T10:32:32Z
dc.date.issued1987en_UK
dc.description.sponsorshipSchool of Managementen_UK
dc.format.extent1963 bytes
dc.format.extent1312637 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1826/631
dc.language.isoen_UKen_UK
dc.relation.ispartofseriesSchool of Management Working Papers;33/87en_UK
dc.relation.ispartofseriesSWP;33/87en_UK
dc.titleA role for focus groups in early launch control of new industrial products : application to farm machinery marketingen_UK
dc.typeWorking Paperen_UK

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