The transformation of a legacy carrier: a case study of Turkish Airlines

Simple item page
dc.contributor.authorDursun, Mehmet Erkan
dc.contributor.authorO'Connell, John F.
dc.contributor.authorLei, Zheng
dc.contributor.authorWarnock-Smith, David
dc.date.accessioned2016-02-16T11:29:08Z
dc.date.available2016-02-16T11:29:08Z
dc.date.issued2014-07-14
dc.description.abstractThis study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003–2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.en_UK
dc.identifier.citationDursun, M.E., O'Connell, J.F., Lei, Z. and Warnock-Smith, D. 2014. The transformation of a legacy carrier: a case study of Turkish Airlines. Journal of air transport management, 40, pages 106-118. DOI: 10.1016/j.jairtraman.2014.06.003en_UK
dc.identifier.issn0969-6997
dc.identifier.urihttps://dx.doi.org/10.1016/j.jairtraman.2014.06.003
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/9702
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.subjectCompetitive advantageen_UK
dc.subjectTurkish Airlinesen_UK
dc.subjectNetwork developmenten_UK
dc.subjectStrategic directionen_UK
dc.subjectLegacy carriersen_UK
dc.titleThe transformation of a legacy carrier: a case study of Turkish Airlinesen_UK
dc.typeArticleen_UK

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
The_transformation_of_a_legacy_carrier_a_case_study_of_Turkish_Airlines-2014.pdf
Size:
453.36 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.79 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Staff publications (SATM)