“All that glitters is not gold!”: The (unexplored) determinants of equity crowdfunding

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dc.contributor.authorCivardi, Camilla
dc.contributor.authorMoro, Andrea
dc.contributor.authorWinborg, Joakim
dc.date.accessioned2023-08-23T13:50:42Z
dc.date.available2023-08-23T13:50:42Z
dc.date.issued2023-08-11
dc.description.abstractDrawing from the rich literature in behavioural finance and extensive analysis of forum data from a UK equity crowdfunding platform, we present a comprehensive framework that delineates the investment decision-making process of equity crowdfunders. Our framework captures the utilitarian, emotional, and expressive investment motives that drive crowdfunders, their behaviours and actions during and after the campaign, as well as the challenges they encounter in fulfilling their investment goals. Our work highlights the crucial need to explore the extent to which entrepreneurs and crowdfunding platforms cater to the diverse investment motives and expectations of the crowd. We offer practical insights to entrepreneurs and platforms on how they can better align their strategies with the expectations and needs of equity crowdfunders.en_UK
dc.identifier.citationCivardi C, Moro A, Winborg J. (2024) “All that glitters is not gold!”: The (unexplored) determinants of equity crowdfunding. Small Business Economics, Volume 63, June 2024, pp. 299-324en_UK
dc.identifier.issn0921-898X
dc.identifier.urihttps://doi.org/10.1007/s11187-023-00813-y
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/20132
dc.language.isoenen_UK
dc.publisherSpringeren_UK
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectEquity crowdfundingen_UK
dc.subjectInvestment motivesen_UK
dc.subjectInvestment behaviouren_UK
dc.subjectBehavioural financeen_UK
dc.subjectStart-upen_UK
dc.subjectShareholder activismen_UK
dc.subjectExiten_UK
dc.title“All that glitters is not gold!”: The (unexplored) determinants of equity crowdfundingen_UK
dc.typeArticleen_UK

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