Turning your business 'Outside in'
Date
2010-03-01T00:00:00Z
Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Cranfield University School of Management
Department
Type
Article
ISSN
0193-8266
Format
Free to read from
Citation
David Butcher, Turning your Business ‘Outside In’, Management Focus, Issue 28, Spring 2010, Pages 20-21
Abstract
Managers who have an extra-industry view bring to their business ‘new to industry' ideas, innovative solutions to old industry problems, and over time, altogether new strategic direction