Morphing by design
Date
2010-12
Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Strategic Planning Society
Department
Type
Article
ISSN
Format
Citation
Heather Stebbings and Ashley Braganza, Morphing by design, Strategy Magazine, Issue 26, 2010, Pages 14-17
Abstract
Classic theories of organisational change are proving unrealiable in today's fast-moving business environment. Fresh models are emerging that require businesses to embrace a more responsive, flexible approach to enable them to evolve continuously as needed.