Telepoint: lessons in high technology product marketing

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dc.contributor.authorBence, Valerie
dc.date.accessioned2006-08-17T08:49:20Z
dc.date.available2006-08-17T08:49:20Z
dc.date.issued1994
dc.description.abstractIn 1991 Telepoint joined the ranks of notorious marketing failures, like Betamax and the Sinclair C5. This paper will address the issues connected with this failure and the interaction with established thinking on high technology marketing, new product innovation and the risks associated with entering a nascent market sector.en
dc.description.sponsorshipSchool of Managementen
dc.format.extent3029921 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.isbn1859050514
dc.identifier.urihttp://hdl.handle.net/1826/1143
dc.language.isoenen
dc.relation.ispartofseriesSchool of Management Working Papersen
dc.relation.ispartofseries11/94en
dc.relation.ispartofseriesSWPen
dc.relation.ispartofseries11/94en
dc.titleTelepoint: lessons in high technology product marketingen
dc.typeWorking Paperen

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