Price competition in ride-sharing platforms: a duopoly supply chain perspective

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dc.contributor.authorKumar Jena, Sarat
dc.contributor.authorGhadge, Abhijeet
dc.date.accessioned2023-09-07T10:56:31Z
dc.date.available2023-09-07T10:56:31Z
dc.date.freetoread2025-02-03
dc.date.issued2023-09
dc.date.pubOnline2023-08-02
dc.description.abstractA ride-sharing platform with a price-setting power mechanism exists in practice. However, it is unclear how supply chain transactions (ride price) and yields are affected due to a commission fee on ride-sharing platforms. To better understand, this study explores the impact of the service provider’s price-setting (Model S) and service enabler’s price-setting (Model E) power mechanism on supply chain profit under the influence of price competition in a sharing economy. We consider duopoly supply chains, wherein in one supply chain, a service provider delivers service through a service enabler, and in another, service providers offer direct customer service. Mathematical models are developed to analyze the difference in price-setting power mechanism effect, considering marketing efforts under different competitive scenarios. Results show that the supply chain profit is highest when the service provider sets the transaction price in Model S. Furthermore, when the commission fee exceeds a certain threshold (0.5), the total profit in Model E increases, but in Model S it decreases. In ride-sharing platforms, the service provider loses with a rise in commission fees, while the service enabler profits from it. The study contributes to the growing interest in the intricacies of sharing economy businesses.en_UK
dc.identifier.citationSarat Kumar J, Ghadge A. (2023) Price competition in ride-sharing platforms: a duopoly supply chain perspective, Computers and Industrial Engineering, Volume 183, September 2023, Article Number 109507en_UK
dc.identifier.eissn1879-0550
dc.identifier.issn0360-8352
dc.identifier.paperNo109507
dc.identifier.urihttps://doi.org/10.1016/j.cie.2023.109507
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/20185
dc.identifier.volumeNo183
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSharing platformen_UK
dc.subjectSharing economyen_UK
dc.subjectRide-sharingen_UK
dc.subjectCompetitionen_UK
dc.subjectDuopoly supply chainen_UK
dc.subjectMarketing efforten_UK
dc.subjectPricingen_UK
dc.titlePrice competition in ride-sharing platforms: a duopoly supply chain perspectiveen_UK
dc.typeArticleen_UK
dcterms.dateAccepted2023-08-01

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