Book Review: Emerging Indian Multinationals: strategic players in a multipolar world
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Abstract
There is a growing literature on the development of emerging market multinational companies (EMMNCs). This research seeks to identify EMMNC sources of competitive advantage in relation to developed market MNCs, their dynamic capabilities, explain their strategies for internationalisation including acquisitions, mergers and international joint ventures, policies and practices in their international operations in both developed and emerging markets. This literature includes comparative analyses of the evolution of these EMMNCs through case studies, ethnographic and qualitative research on their strategies in relation to those of developed Western MNCs (see for example Demirbag and Yaprak 2015) and the more recent International Journal of Emerging Markets (Emerald Publishing).