Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
| dc.contributor.author | Knox, Simon | |
| dc.contributor.author | Walker, David | |
| dc.date.accessioned | 2006-08-30T07:48:13Z | |
| dc.date.available | 2006-08-30T07:48:13Z | |
| dc.date.issued | 1995 | |
| dc.description.abstract | The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing. Using a previously identified and validated measure of involvement, together with a new test instrument to capture the dimensionality of brand loyalty, the model was estimated using LISREL. We report on our main finding which is to confirm the existence of a significant relationship between the two constructs in grocery markets. The implications of this for marketing theory and practice are discussed and future research directions signposted. | en |
| dc.description.sponsorship | School of Management | en |
| dc.format.extent | 2672942 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.isbn | 1859050727 | |
| dc.identifier.uri | http://hdl.handle.net/1826/1171 | |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | School of Management Working Papers | en |
| dc.relation.ispartofseries | 12/95 | en |
| dc.relation.ispartofseries | SWP | en |
| dc.relation.ispartofseries | 12/95 | en |
| dc.subject | Brand involvement | en |
| dc.subject | brand commitment | en |
| dc.subject | consumer purchasing patterns | en |
| dc.subject | causal relationship modelling | en |
| dc.subject | grocery markets | en |
| dc.title | Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets | en |
| dc.type | Working Paper | en |