Strategic Intent in KAM: How customers and suppliers view their KAM relationships
dc.contributor.author | Bruce, Lyndsey | |
dc.contributor.author | Ryals, Lynette | |
dc.date.accessioned | 2018-08-22T18:57:13Z | |
dc.date.available | 2018-08-22T18:57:13Z | |
dc.date.issued | 2005-11 | |
dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/13427 | |
dc.language.iso | en | en_UK |
dc.publisher | School of Management, Cranfield University | en_UK |
dc.title | Strategic Intent in KAM: How customers and suppliers view their KAM relationships | en_UK |
dc.type | Working Paper | en_UK |