Strategic Intent in KAM: How customers and suppliers view their KAM relationships

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dc.contributor.authorBruce, Lyndsey
dc.contributor.authorRyals, Lynette
dc.date.accessioned2018-08-22T18:57:13Z
dc.date.available2018-08-22T18:57:13Z
dc.date.issued2005-11
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/13427
dc.language.isoenen_UK
dc.publisherSchool of Management, Cranfield Universityen_UK
dc.titleStrategic Intent in KAM: How customers and suppliers view their KAM relationshipsen_UK
dc.typeWorking Paperen_UK

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