Marketing: MSc in logistics and transportation
Date
1983
Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Carnfield School of Management
Department
Type
Working Paper
ISSN
Format
Free to read from
Citation
Abstract
The objective of this course is to introduce the basic concepts of marketing to students undertaking an MSc in Transportation and Logistics. This module will take a strategic view of marketing in that it will develop ideas for achieving sustainable competitive advantage.