The setting of advertising budgets

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dc.contributor.authorCorkindale, David
dc.contributor.authorKennedy, Sherril
dc.date.accessioned2008-08-11T10:03:02Z
dc.date.available2008-08-11T10:03:02Z
dc.date.issued1974
dc.description.abstractThis report summaries the contributions made by economists, management scientists and practitioners to the understanding of how advertising budgets should be set. Each approach offers insights and guidance for certain circumstances and these are brought out in the report.en_UK
dc.identifier.urihttp://hdl.handle.net/1826/2885
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesMarketing Communications Research Centre;Report no. 8en_UK
dc.relation.ispartofseriesMCRC;Report no.8en_UK
dc.titleThe setting of advertising budgetsen_UK
dc.typeWorking Paperen_UK

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