The fallacy of generics in the UK
| dc.contributor.author | de Chernatony, Leslie | en_UK |
| dc.date | 1988 | en_UK |
| dc.date.accessioned | 2005-11-23T10:31:32Z | |
| dc.date.available | 2005-11-23T10:31:32Z | |
| dc.date.issued | 1988 | en_UK |
| dc.description.abstract | By clarifying what is meant by brands, own labels and generics this paper shows that neo-generics, rather than generics, were launched in the UK. It clarifies that neogenerics are in a terminal stage and through an understanding of consumers’ perceptions explains why this has occurred. The advent of true generics in the UK is described and the transition from neo-generics to own labels abroad is noted. | |
| dc.description.sponsorship | School of Management | en_UK |
| dc.format.extent | 1963 bytes | |
| dc.format.extent | 673892 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/1826/438 | |
| dc.language.iso | en_UK | en_UK |
| dc.relation.ispartofseries | School of Management Working Papers;28/88 | en_UK |
| dc.relation.ispartofseries | SWP;28/88 | en_UK |
| dc.title | The fallacy of generics in the UK | en_UK |
| dc.type | Working Paper | en_UK |