An exploration of Service Design Jam and its ability to foster Social Enterprise

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dc.contributor.authorKuzmina, Ksenija
dc.contributor.authorParker, Chris
dc.contributor.authorJun, Gyuchan Thomas
dc.contributor.authorMaguire, Martin
dc.contributor.authorMitchell, Val
dc.contributor.authorMoreno, Mariale
dc.contributor.authorPorter, Samantha
dc.date.accessioned2017-04-20T09:33:50Z
dc.date.available2017-04-20T09:33:50Z
dc.date.issued2016-07-27
dc.description.abstractSocial enterprises (SE) are valued as innovative solutions to complex problems but require conditions to nurture and support them. Most support systems rely on individuals who already have an SE idea, and there is very little research on understanding what conditions can support to cultivate the willingness and motivation to engage individuals in this activity. An exploratory study was led to understand whether a particular event, Service Design Jams can provide such conditions. The paper introduces the study of the Lufbra Jam, organised at Loughborough University, from which two social enterprises, Crop Club in 2013, and FrenPal in 2014 emerged. Through literature review desirability and feasibility were extrapolated as key variables to the formation process of social enterprises. A focus group with three Lufbra Jam organisers was led to identify important organisational elements of the Jam that were perceived to have an impact on the formation of the successful SE thus influencing the perception of desirability and feasibility of SE in individuals. The integration of the two created a thematic matrix that was used to analyse findings from the research with the participants of the two successful SE Cases. The research findings suggest that Lufbra Jam enabled individuals to identify socially and environmentally focused issues and formulate service solutions that they deemed to be desirable and feasible ideas. It also provided an insight that winning and an enterprising workshop were important SDJ elements that helped teams to recognise their service ideas not only as feasible solutions but as SE opportunity for the team to take forward.en_UK
dc.identifier.citationKsenija Kuzmina, Chris Parker, Gyuchan Thomas Jun, Martin Maguire, Val Mitchell, Mariale Moreno and Samantha Porter. An exploration of Service Design Jam and its ability to foster Social Enterprise. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016en_UK
dc.identifier.issn2398-3132
dc.identifier.urihttp://www.drs2016.org/460/
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/11788
dc.language.isoenen_UK
dc.publisherDesign Research Societyen_UK
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subjectservice designen_UK
dc.subjectsocial enterpriseen_UK
dc.subjectsocial innovationen_UK
dc.subjectsocial valueen_UK
dc.titleAn exploration of Service Design Jam and its ability to foster Social Enterpriseen_UK
dc.typeArticleen_UK

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