Marketing effectiveness and its relationship to customer closeness and corporate values : an empirical assessment

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dc.contributor.authorDunn, Mark G.en_UK
dc.date1987en_UK
dc.date.accessioned2005-11-23T10:31:35Z
dc.date.available2005-11-23T10:31:35Z
dc.date.issued1987en_UK
dc.description.sponsorshipSchool of Managementen_UK
dc.format.extent1963 bytes
dc.format.extent1409823 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1826/557
dc.language.isoen_UKen_UK
dc.relation.ispartofseriesSchool of Management Working Papers;21/87en_UK
dc.relation.ispartofseriesSWP;21/87en_UK
dc.titleMarketing effectiveness and its relationship to customer closeness and corporate values : an empirical assessmenten_UK
dc.typeWorking Paperen_UK

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